The pivot to virtual events has been a short-term necessity for an exhibition industry kiboshed by COVID. What effect might this have on physical shows?
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In exhibition sales – digital is not the enemy
When you’re selling exhibition space, it’s easy to think of digital marketing as the enemy. But embracing digital tools can help exhibitions leverage their unique strengths to compete.
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Refocusing exhibitor sales with data
Exhibitions that refocus their exhibitor sales conversation using reliable data will thrive. Those that don’t will find it harder and harder to compete.
