Crowd Connected Company and Product Resources

In 2018 Goodwood launched a dedicated motorsport app to mark the 25th anniversary of its Festival of Speed, the leading celebration of the motor car that takes place each summer. The new app included Crowd Connected’s Colocator technology.

Are you getting the most out of the targeted messages you send? How leading events are using location-based push messaging – best practice, real-world examples of successful campaigns and the pitfalls of getting it wrong.

Guide to using the standardised set of CSV file outputs which present Colocator processed data in a structured fashion.

Our latest ebook details how leading events are using Visitor Data to optimize their business. It is a practical guide for anyone in the live event industry who wants to understand the importance of Visitor Data.

RTT for WiFi Indoor Positioning is one of the most promising developments in Indoor Location.

At the 2018 Event Safety and Security Summit our CEO James Cobb delivered a presentation on the role of mobile messaging in emergency communication. A paper based on this presentation is available.

Context is a popular topic in marketing. But Contextual Marketing is getting confused with Proximity Marketing. Here's why proximity - what you’re near right now - doesn’t necessarily provide context.

Which footfall analytics solution is the best? In deciding which technology to deploy, it’s vital to fully understand the application, and what different footfall analytics technologies can deliver.

Mobile marketing notification campaigns are often measured using open rates. This is not only a hugely simplistic measure, but also a one-sided one. Someone opened the message - but how did their behaviour change?

An exciting milestone for Indoor Positioning. Wifi RTT is now fully integrated into Colocator, and we recently demonstrated end-to-end indoor positioning using Wifi RTT responders in our office.

At Crowd Connected we think Wifi RTT (aka Wi-Fi Location, Fine Timing Measurement (FTM), 802.11-2016 or 802.11mc) is going to be the future of indoor positioning. It allows mobile devices to accurately measure distance to compatible wifi access points.

The first question you should ask about any indoor positioning or location service - Does it work in background? Your customers' phones spend a lot of time in their pockets.