Are you getting the most out of the targeted messages you send? How leading
events are using location-based push messaging – best practice, real-world examples
of successful campaigns and the pitfalls of getting it wrong.
‘Engage’ is our push notification targeting platform, built for live events and visitor attractions. 2019 sees some significant enhancements, available to all our customers.
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Damaging Effects of Push Notifications
There's a hidden cost of getting it wrong when it comes to using mobile push notifications at events. Our location data has clearly shown negative responses lasting days.
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Festivalisation of events
Festivalisation started appearing as the latest event industry buzz-word a couple of years ago. At its heart it's about offering a variety of content, and letting visitors decide how to consume it.
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