Crowd Connected has appointed event management and technology specialist Info Salons Middle East as its strategic partner in the MENA region.
The new partnership is already proving fruitful, with Info Salons ME instrumental to a successful large-scale deployment of Crowd Connected’s location software for mobile tracking, engagement and analytics at the World Defense Show in Saudi Arabia.
As a result of the collaboration, Info Salons ME will provide representation in the region and fully manage deployments of Crowd Connected’s technology, including smart tag attendee tracking and mobile phone based indoor positioning solutions.
Vasileios Papadopoulos, Managing Director of Info Salons ME, said: “We’re delighted to be working closely with Crowd Connected, supporting the next phase in their growth. Their state-of-the-art technology and data intelligence tools are widely admired and a great addition to our portfolio of products and services.”
Mark Maydon, Commercial Director of Crowd Connected, said: “We identified the requirement for a local partner who not only shared our vision for fostering innovation in the live events sector, but also had a proven track record of successful delivery.
“Info Salons ME was the obvious choice to be our on-the-ground partner for MENA as we continue to scale up our global footprint. We couldn’t have got off to a better start than working closely at World Defense Show.”
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