The truth about Visitor Tracking

The truth about Visitor Tracking
04 Dec 2019 | Written by Mark Maydon
Visitor Experience WiFi Beacons

Visitor tracking: Cutting through the hype, hot air, false claims

Crowd Connected’s founder and CEO, James Cobb, took to the main stage at Event Tech Live on November 2019 to provide a review of visitor tracking techniques.

Covering what visitor tracking is, why it’s valuable and why there’s still so much hype in the sector,

The presentation included specific examples of some suspect claims that frequently abound.

If you missed the talk, you can watch it in full here:

https://youtu.be/NGO3Lm_XQ3I

A copy of the presentation slides and accompanying notes can be found on Crowd Connected’s LinkedIn Slideshare.

Related Articles

Festivalisation of events
Festivalisation of events
Festivalisation started appearing as the latest event industry buzz-word a couple of years ago. At its heart it's about offering a variety of content, and letting visitors decide how to consume it.
Read more
How to maximise audience insight from your app
How to maximise audience insight from your app
This joint publication with Wonderful Copenhagen uses case-studies to demonstrate the power of mobile data for event organisers.
Read more
Harnessing the power of mobile location data
Harnessing the power of mobile location data
A talk given recently by our Commercial Director, Mark Maydon, at a seminar hosted by leading international lawyers, Bird & Bird. The seminar addressed how sports businesses are embracing digital techniques to better understand, influence and engage with customers.
Read more

Sign up for more content from Crowd Connected