Advanced footfall analytics, without the sensors

Q: "How does location analytics work without cameras or sensors?"

"Location analytics uses data from your mobile app. When visitors have your app installed, the Crowd Connected SDK running inside it picks up signals from Bluetooth beacons in the venue and calculates the visitor's position. All data is anonymised and aggregated into heatmaps, flow charts, and occupancy reports."

Q: "What's the difference between location analytics and footfall counting?"

"Footfall counting tells you how many people entered an area. Location analytics goes further - it tracks movement patterns, dwell time, flow between zones, and individual journey paths. Footfall is a subset of what location analytics provides."

Q: "Can location analytics measure sponsor ROI at events?"

"Yes. By measuring footfall and dwell time at sponsor activations, exhibition stands, and branded areas, you can report quantitative engagement data to sponsors - how many visitors came, how long they stayed, and where they went afterwards."

Crowd of people moving through a building

The most deployable location analytics solution

Crowd Connected has analytics tools built-in, enabling facilities managers, venue operators and event organisers to get a thorough understanding of how people move around, just using data from your mobile app.

Heatmapping

Near real-time heatmaps provide an instant visualisation of occupancy and movement to improve operations, customer experience and safety.

Footfall and dwell analysis

Report to sponsors, tenants or concessions, understand conversion rates, measure engagement, and benchmark performance.

Space Utilisation

Understand trends for underused or overused locations to optimise space utilisation and visitor experience.

Flow analysis

Understand how people move around your venue. Where do they come from, and where do they go? Optimise venue layout.

Location Data: the Where, the Who, the What and the Why!

To find out how location data is actually being used in the real world by businesses across the globe, we asked Crowd Connected’s CEO, James Cobb to tell us more.

The cost of confusion: Poor indoor navigation is costing bricks and mortar businesses tens of billions of dollars

In this blog, we examine how poor indoor wayfinding and navigation is costing the global economy staggering amounts across multiple sectors.

People Counting & Customer Tracking: Counters vs Wifi vs Apps

Which footfall analytics solution is the best? In deciding which technology to deploy, it’s vital to fully understand the application, and what different footfall analytics technologies can deliver.

Location analytics is the practice of collecting and analysing movement data to understand how people use physical spaces. In buildings, venues, and events, location analytics answers questions like: which areas attract the most visitors? How long do people spend in each zone? Where do they go next? What’s the peak occupancy at any given time?

How location analytics works

Crowd Connected’s location analytics works through your existing mobile app - no cameras, no sensors, no additional hardware beyond low-cost Bluetooth beacons. As visitors move through your space, the platform captures anonymised location data and presents it through built-in heatmaps, footfall counts, dwell time reports, and flow analysis. The data updates in near real-time during events, and historical trends are available for long-term space planning.

This means you can measure engagement across zones, identify underused spaces, track conversion between areas, and report quantitative data to sponsors, tenants, or internal stakeholders - all from a web dashboard.

Frequently asked questions

How does location analytics work without cameras or sensors?

Location analytics uses data from your mobile app. When visitors have your app installed, the Crowd Connected SDK running inside it picks up signals from Bluetooth beacons in the venue and calculates the visitor’s position. All data is anonymised and aggregated into heatmaps, flow charts, and occupancy reports.

What's the difference between location analytics and footfall counting?

Footfall counting tells you how many people entered an area. Location analytics goes further - it tracks movement patterns, dwell time, flow between zones, and individual journey paths. Footfall is a subset of what location analytics provides.

Can location analytics measure sponsor ROI at events?

Yes. By measuring footfall and dwell time at sponsor activations, exhibition stands, and branded areas, you can report quantitative engagement data to sponsors - how many visitors came, how long they stayed, and where they went afterwards.

Why choose Crowd Connected?

Built-in heatmaps and charts

Our built-in analytics tools allow you to answer key location analytics questions out of the box without having to build dashboards or integrate with thirdy party tools.

APIs and data exports

A composable architecture that easily gets the data where you need it - in enterprise systems or BI tools.

No sensors needed

Cameras and sensors can provide very accurate people counting. But it's expensive. Using data from mobile app users does away with the sensors.

Low TCO

Indoor positioning works with any iBeacon or Eddystone protocol battery-powered beacons, from any manufacturer. The resulting TCO is lower than alternatives like Cisco DNA Spaces.

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