Indoor positioning, real-time tracking, and people counting — from festivals to hospitals.

Crowd Connected is a UK-based location technology company. Founded in 2013, our self-calibrating technology is trusted across live entertainment, business events, and corporate conferences — from festivals like Coachella and Roskilde to event organisers including Informa and Clarion, corporate customers like Docusign and Motorola Solutions, and institutions including Aultman Hospital, Oulu University, and Canterbury Christ Church University.

Crowd Connected technology deployed at a live music festival
400+
Deployments in 30 countries since 2022
30M+
App installs with our positioning SDK
250K+
Delegates tracked at conferences
200+
Venues worldwide

What We Do

Self-calibrating technology for positioning, tracking, and counting.

Indoor Positioning

Self-calibrating indoor location for wayfinding and navigation. No fingerprinting, no site surveys — deploys in hours and continuously improves.

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Real-Time Tracking

Track attendees and assets in real time using battery-powered Bluetooth tags. Session-level attendance data without badge scanning.

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People Counting

Occupancy and footfall analytics without cameras or manual counting. Self-calibrating sensors that work indoors and outdoors.

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Analytics & Messaging

Analyse movement patterns from positioning and GPS data. Deliver targeted notifications based on real-time location. Understand how people flow through spaces and engage them where it matters.

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Key Sectors

Trusted by organisations across live entertainment, business events, healthcare, and education.

Live Entertainment

Festivals and music venues worldwide trust Crowd Connected for real-time crowd analytics. Deployed at Coachella, Roskilde, Creamfields, Lowlands, Sziget, Electric Forest, Outside Lands, and CMA Fest — plus venues including Outernet London and SSE Arena Belfast.

Business Events

Exhibitions, conferences, and corporate events use our technology for attendee tracking and venue analytics. Customers include Informa, Clarion, IMEX, ICE Barcelona, Cannes Lions, Farnborough Air Show, Google Cloud Next, Money 20/20, Docusign, and Motorola Solutions.

Healthcare & Education

Hospitals and universities use indoor positioning for wayfinding, asset tracking, and space utilisation. Deployments at Aultman Hospital, Oulu University, and Canterbury Christ Church University.

Trusted by leading organisations worldwide

"The attendee tracking solution has transformed customer experience at our in-person events. By removing friction entirely, it delivered a smoother, more seamless experience and led to significant increases in our Net Promoter Scores. It also opened up new commercial opportunities, including richer attendee data, targeted sponsorship packages, and enhanced insight-driven partnerships."
Joshua S.
Senior Delivery Manager
Quantum Base
"Crowd Connected's solution has revolutionised our approach. This has transformed the way we can use data and provide clear and comprehensive reports not only to our sponsors but to our internal stakeholders as well, leading to more data-driven decisions being made by our business."
Meleena Patel
Event Operations Director
Informa
"What stands out is how well the system adapts. It's not a rigid one-size-fits-all tool, but a modular platform that can be shaped to fit the venue layout, audience flow, and client objectives. The data it provides helps us and our clients understand actual attendee behaviour — not assumptions."
Henrik W.
Event Technology Partner

Recognition

Gartner Cool Vendor 2022

Named a Gartner Cool Vendor in Indoor Location Technologies and Sensors.

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UK Fast Growth Index 2025

Recognised as one of the twenty fastest-growing technology and digital companies in the UK.

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Global Top 100 Geo 2023

Included in the Geoawesomeness Global Top 100 Geospatial Companies list.

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G2 — 4.7 Stars

Rated 4.7 out of 5 from 22 verified reviews on G2 across Attendee Tracking, Colocator Analytics, and Indoor Positioning.

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Featured In

Independent coverage from leading publications and research institutions.

Coronavirus: How technology could keep football fans safe at stadiums
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Behavioural Analytics and UK National Security — cited Crowd Connected's technology
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Crowd Connected strikes the right note with music festivals
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Runners-up not slowing down: 65 UK & Ireland startups just outside the Sifted 100
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Crowd Connected: Observing Fan Behavior During Events
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Annual Review 2016 — featured Crowd Connected as a university spinout success
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Company

Crowd Connected Ltd is a privately held company registered in England and Wales, headquartered at the Surrey Technology Centre in Guildford. Multiple award winner including Eventex Gold 2020, Event Technology Awards 2015–2016, and Exhibition News Best Tech Company 2019.

Founded
2013
Headquarters
Guildford, Surrey, UK
Founder
James Cobb
Countries Served
30
Operations & Stock
UK, Europe, North America, Middle East
Sectors
Events, healthcare, education
Company Number
08417106
Patent
GB2614583
Gartner Peer Insights
Rated for Indoor Location
GET IN TOUCH

Crowd Connected

Surrey Technology Centre

Telephone 01483 685970

Email info@crowdconnected.com

GET IN TOUCH

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